About the campaign
The Choices Matter Campaign is a powerful initiative designed to bring awareness and inspire change among youth and young adults in our community regarding the dangers of drugs, alcohol, cigarettes, vapes, and other harmful substances.
This campaign focuses on empowering young people by reinforcing their ability to make positive, informed decisions about their health and future. Through education, training, and support, Choices Matter encourages youth to reclaim their power and resist negative influences from society, family traditions, and their environment. Together, we can equip the next generation with the tools to build a healthier, drug-free future.

Our Mission
This campaign aims to train and empower youth
to make better decisions by highlighting their
ability to choose. Together, we can help youth
regain the power and influence that has been
taken away from them by society, family
traditions, and the environment around them.
Who we are
Coalición Esperanza is a dedicated network of local organizations and
community members working together to create a safer, healthier, and drug-
free environment in Miami’s Flagami neighborhood. Our mission is to implement
strategies that reduce risky behaviors, prevent substance use, and promote
overall wellness among youth and families. Through education, intervention,
and access to vital resources, we strive to empower our community with the
knowledge and support needed to make positive, lasting changes.
